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Brandy Peightal
I build consumer product brands through creative direction, product development, and scalable systems.
Helping brands translate strong ideas into commercially viable products through creative direction, product development, and structured execution.
Creative Direction · Product Development · Consumer Goods Strategy · Soft-Goods Design · Cross-Functional Leadership · Design Execution
Selected Work
A selection of projects spanning creative direction, product development, and brand strategy.
Exercising Demons Collection
A concept-driven artwork series expanded into a cohesive consumer product ecosystem across apparel and soft goods.
Scaling a Design-Led Consumer Goods Brand
A strategic case study in growth, prioritization, and product development systems for a design-led business.
Freelance & Consulting Work
A selection of client projects spanning brand identity, product development, and digital execution.
What I Bring
The skills and perspective I bring to every brand and product challenge.
Creative Vision
I shape product narratives and visual direction that connect brand identity, storytelling, and consumer appeal — from concept through final execution.
Product Development
I translate ideas into manufacturable, market-ready products across apparel, accessories, and soft goods — with full technical follow-through.
Scalable Systems
I build frameworks that improve prioritization, cross-functional collaboration, and long-term product growth without slowing creative momentum.
Freelance & Consulting
I partner with brands and teams to turn strong ideas into commercially viable products — bridging creative direction, product development, and execution.
My work goes beyond design. I help structure product lines, build brand systems, and develop concepts into real, manufacturable outcomes.
Available for focused freelance projects, contract engagements, and ongoing creative/product support.
About
Creative direction, product thinking, and systems design — all in one practice.
I'm a creative and product development leader focused on building better products, stronger collections, and more scalable ways of working.
My background bridges creative direction, design execution, and operational strategy — allowing me to connect vision with production reality.
I bring a director-level perspective to brand and product challenges while still being deeply comfortable in the details of design, development, and execution.
Let's build something great.
Open to freelance projects, consulting engagements, and full-time opportunities. If you're building a brand and need a creative and product partner, I'd love to hear from you.